What you need to know: Facebook has recently been under scrutiny for its role in spreading misinformation, and so has taken a more complex approach to content. This means that Facebook is taking a more active approach to content moderation. This can be frustrating for small businesses who need to keep their content updated in order for it to be useful for their followers. On top of that, if you’ve ever tried to get your business’s page to be seen more by your followers, you know that it’s an uphill battle. This is why businesses with a strong presence on Twitter can really benefit from using it as a way to communicate directly with their followers. Twitter is a fantastic way to share content with your followers, and it’s also an effective way to stay as up to date with your followers as possible.
What you need to know: How to use Twitter for marketing
You’re probably already using some of the tips on this list, but make sure to use Twitter’s tools and analytics to get the most from your account. Here are just a few things to keep in mind:
For starters, you’ll want to use keywords and hashtags to help your content be more visible to people searching for topics related to your business.
- In addition to that, you should aim to use Twitter to benefit from the same tools that Facebook uses. This includes things like discoverability, in-depth profiles, and post-click engagement.
- You should also make use of Twitter’s analytics to help you optimize your account. You can get a lot of value out of these report-card-like graphs and charts, which allow you to see the performance of different tweets and see where they’re getting the most engagement.
- You don’t need to only share links and content on Twitter; you can also use it to connect with other people and share content from your blog, as well as your other social media accounts.
How to be more effective on Twitter
There are a few things you can do to be more effective on Twitter.
- Make your tweets more engaging: When you’re sharing content, make sure that you’re adding some value by adding a few hashtags and keywords to your tweets. This will help your content to be more visible in search results, and it will also increase the chances of people replying to you.
- Use Twitter’s search functionality: Twitter’s search functionality can be used to find specific trends and topics that are trending. This functionality can also be used to find people with similar interests to yours.
- Keep track of your followers: Twitter offers an excellent tool to help you keep track of your followers and the performance of your content. This tool is called Analytics and makes it easy to see how many followers you’ve gained, as well as how many people are replying to your tweets.
The pros and cons of using Twitter for your business
Now that you’ve learned everything you need to know about Twitter, it’s time to get your account set up so you can start using it to its full potential. Let’s start with the cons.
- You don’t have to be an expert: Twitter is a form of social media that doesn’t require you to have a large or established following. You can share content on it with no pressure to have a large audience.
- It’s not as accessible as other social media platforms: Twitter is only accessible through a mobile app or directly on a website, and so you may need to put in a little extra effort to connect with your followers on it.
- It may be difficult to get involved with the community: Twitter is very individual-focused, and so it may be a little more challenging for your business to get involved with the conversation.
Twitter and Politics
Twitter has been in the news for a lot of different reasons recently, and one of the most recent ones has to do with how it’s being used to spread misinformation.
In the wake of the “Pizzagate” conspiracy theory, which said that Hillary Clinton’s campaign director was running a child sex ring out of a pizza restaurant in Washington, D.C., Twitter launched a searchable database of verified users that was intended to show that the person behind the conspiracy theory was not who he claimed to be.
Instead, the database showed that the user in question had 126,000 followers, which is a large number for a Twitter account that is presumably not in his real name. This quick movement to de-escalate the situation led many to question whether Twitter was making a real effort to keep misinformation off its platform, or if it was simply responding to the pressure of being called out as ineffective.
Twitter needs to do more to keep misinformation off its platform. This isn’t something that can happen overnight, but it needs to be a concern that Twitter’s executives are aware of and are working to resolve.
In order for Twitter to continue to be beneficial to businesses that use it, it needs to expand beyond just being a place where people can share links and content. This will require Twitter to make some changes, but it’s definitely something that needs to be prioritized if they want to see even more growth in the future.