Thursday, 30 May 2013

Amazon Web Services Unveils Web Identity Service Compatible with Facebook and Google

Aditya Dey | 23:11 | | |
Amazon Web Services (AWS) has recently unveiled a new web identity service that is fully compatible with web giants like Google and Facebook
Amazon Web Services (AWS) has recently unveiled a new web identity service that is fully compatible with web giants like Google and Facebook and its own AWS Identity and Access Management (IAM).

This new service will allow its coveted developers to grant authorization for a temporary period of time to people who will be using these three services. It will also help to simplify the development process as all the Identity Management for now of course is done by AWS itself.

This newly developed app can manage all the server-side code without any long time credentials. That’s not all; the service is also introducing a new AWS Security Token Service (STS) API, which allows for temporary identity security credentials for the users who have been authenticated by Google, Amazon or Facebook.


AWS’s official blog recently published a new post acknowledging the launch of this new service. In its blog post AWS said, “The app can then use the temporary security credentials to access AWS resources such as Amazon Simple Storage Service (S3) objects, DynamoDB tables, or Amazon Simple Queue Service queues.”

So from now on with the help of this new service that AWS is offering app developers will be able to integrate identity features into their own app more easily. Eventually the end users are allowed to upload an image file as their own avatar to get started using apps on their devices. The developers would save and store those images as designated objects into a bucket of Amazon S3 storage. In order to enable this all the developers need to integrate an especial role that has two different parts all together.

The first role is specifying a trust service or a trusted entity (principal). In this case, the trusted entity belongs to any authenticated Amazon.com user, while the second role is accessing the main policy that provides all the specifications of what a user is allowed to do.

It has to be added here that AWS previously launched its own identity service at its re:Invent conference, which took place in  late last year, and now the company is putting a strong emphasis on it. One of the most highlighting factors of it is it allows for identity federation between the AWS services and customer’s corporate directory.

In the current times people use Facebook and Google frequently for all the identity purposes, as these two are the current identity kings of the world for sure. The usage of these two is far more than the use of a retail account of Amazon.com. Now the question is where is the support for Twitter and LinkedIn? The blog post didn’t provide any explanations on this matter, though we can predict that more services are on the carts, and that will be added soon enough. We shouldn’t forget that recently Amazon expanded ‘Appstore for Android’ to 200 countries for better results.

Nowadays identity has become breathtakingly crucial, and thus the need for third-party identity providers is increasing with the everyday passing by. Some of these 3rd party service providers are Ping Identity, Forever, Phil Windley’s company etc. Forever is owned by Kynetx, and it allows its users to take full control over their own personal information. On the other hand Windley’s company provides context-aware apps that can easily run on the devices like mobile phones, desktops, and browsers.

There are a few more third-party services too that are easily available in the market such as JanRain, which have recently emerged by serving as identity brokers. Some enterprise app providers like Okta and Symplified are SaaS providers that also support Identity services. Recently a few other companies have also entered in the Identity marketplace after considering the potentiality and future of this market.

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